You Don’t Need to Be Everywhere. Just Really Good Somewhere

What if the secret to more sales wasn’t doing more... but doing less, better?

After chatting with this week’s guest, I found myself seriously rethinking how often my love of efficiency turns into just ticking things off the to-do list, without enough thought, intention, or breathing space. Lisa York challenged me (in the best way) to slow down, get clear on what actually moves the needle in my business, and then do those things really, really well.

Lisa is a digital sales strategist and the founder of Sell More Stuff. She helps small business owners to transform their marketing efforts into sales by optimising their sales funnel and creating emails that people actually want to read.

She doesn't use social media in any way, shape or form,

That’s right: she doesn’t use social media. At all.

Instead, she cherry-picks her marketing channels, keeps things intentional, and runs a tight ship with a small but mighty email list that converts like a dream.

This conversation is full of gold (and confessions from me) especially if you’ve ever felt stretched too thin or caught in the trap of trying to be everywhere. Lisa proves you don’t need to do it all. You just need to focus on what works… and then do it brilliantly.

This episode is for you if:

You want to build a business without relying on social mediaYou’re tired of half-doing too many things and want to focusYou’re curious how email can actually become your best sales toolYou love the idea of being productive without being busy

Want to see how she does it? Head to her website Sell More Stuff!, join her email list and experience her high-converting, high-personality email strategy in action. One list, one click and plenty of inspiration.

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Productivity with Zest (formally Productivity Hacks) – The podcast for busy business owners and professionals who want to get more of the important stuff done....without burning out.

If you’re juggling a never-ending to-do list, constantly feel like there’s not enough time, or just want to make work (and life!) feel lighter and more manageable, you’re in the right place.

I’m Jasmine Clarke, a Productivity Strategist & Business Coach, and I help overwhelmed professionals and business owners create systems that work for them so they can get more done in less time and still have space for what really matters.

Each episode is short, practical, and packed with actionable strategies to help you work smarter, beat procrastination, and find a rhythm that actually feels good. No hustle culture. No rigid routines. Just realistic, effective ways to be productive on your terms.

Hit subscribe and let’s bring more clarity, focus, and zest to your work and life!

• No. of episodes: 34
• Latest episode: 2025-07-14
• Education Business Self-Improvement Entrepreneurship

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