Proving print’s value to marketers, with Sarah Burns

Canon’s Insight Report found that brands and agencies continue to set aside significant budget for print marketing materials. But with buyers wanting more input from printers, and younger marketers being less exposed to printed media, the onus is on print service providers to be creative, proactive, and more vocal than ever when it comes to the possibilities and power of print.

In this episode of Print Matters, Jacky Hobson talks with Sarah Burns, Head of Media Solutions at media consultancy firm Join the Dots*. She is also the Deputy Chair of the Direct Marketing Association (DMA) Print Council, which continues to do excellent work in getting the UK excited about print.

Hear about the return of scratch and sniff ads, a chocolate letter from the Royal Mail and what Sarah feels printers need to do to prove the value of print in the age of digital.

This episode focuses on being creative, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast

*In the podcast you will hear Sarah’s agency referred to by its previous name, Edit. Edit’s Connected Acquisition team rebranded as Join the Dots in January 2022.

Find Sarah Burns online:

Twitter: @wejoindots
Instagram: @wejoindots
LinkedIn: https://www.linkedin.com/in/sarah-burns-nee-dabrowski-a0a6b44/
Website: https://wejointhedots.co.uk/
DMA website: https://dma.org.uk

Print Matters gives you business advice and insights from some of the print industry’s most engaging experts. Drawing on the themes and Make It Mantras from Canon’s Insight Report, our hosts Jo Lloyd and Jacky Hobson guide you through the opportunities and challenges of the printing world with the industry’s leading voices. Learn what’s hot in printing right now, what customers need from a print service provider today, and how you can expand your value propositions to foster additional revenue streams. Discover how digital print capabilities are evolving and why print is a powerful tool that should be in every marketer’s kit.

• No. of episodes: 15
• Latest episode: 2023-09-25
• Business Technology

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