30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice Benham

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.

From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.

Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey.

What You'll Learn

Why "strategy" isn't scary: Alice's simple definition that will change how you think about planningThe power of "scars not wounds": How to share vulnerably without oversharingHer 6-month consistency rule: Why most people give up before their efforts have a chance to workThe "everything I can control" approach: What Alice focuses on instead of outcomesProduct vs service PR: Key differences and what works for eachIntegration secrets: How to amplify your PR through your existing marketing

Connect with Alice

Website: alicebenham.co.ukInstagram: @alice_benhamPodcast: Starting the ConversationBook: The Digital Marketing Handbook

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - or take advantage of a six month subscription that will take you from now until the end of the year for just £247 - have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

PR Made Simple

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  

PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. 

In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  

Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

• No. of episodes: 32
• Latest episode: 2025-06-10
• Business Entrepreneurship Marketing

Where can you listen?