23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott
In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.
Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differentlyCommunity Building: The power of authentic connections and how Nicky grew her audience by being intentional with her contentNetworking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders
What We Cover:Why podcasts are a brilliant PR tool for creating genuine connectionsHow to find your voice and stand out by discussing topics you truly care aboutThe importance of "throwing mud at the wall" rather than overthinkingWhy your network is often your most valuable business assetHow standing for something attracts exactly the right people to your brandWhy you need to stop overthinking and get on and do it
Top Takeaways:Find out more about Nicky and her brilliant network, events and Wilder Live:
https://thewildercollective.co.uk
Connect with Nicky on Insta here and on LinkedIn here
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
PR Made Simple
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
- No. of episodes: 29
- Latest episode: 2025-05-08
- Business Entrepreneurship Marketing
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