Pressure Cooker - PR on the Policing Frontline with Liz Riding

Communications for a police force is a unique, different beast. Challenging goals, tight budgets, high-profile incidents and managing 30+ murders in a single year make it a demanding environment. For PR professionals, it requires navigating complex media ecosystems and addressing the demands of a 24/7 news cycle.

Someone who knows this world inside out is Liz Riding, Head of Media and Engagement for Lancashire Constabulary. Throughout her 28-year tenure, Liz has faced countless comms challenges. For her, what most would call a crisis is just another day at the office. For the record, she describes the job as a privilege.

Liz’s insights are invaluable to anyone in PR and communications. This episode of PR in the Real World is brimming with lessons only someone as experienced as Liz could offer.

Hosted on Acast. See acast.com/privacy for more information.

PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.

The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

Hosted on Acast. See acast.com/privacy for more information.

• No. of episodes: 20
• Latest episode: 2025-04-22
• Business Management Marketing

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