Comms-led change in the NHS – with Neil Greaves

This week's guest, Neil Greaves currently leads the communications strategy for Lancashire and South Cumbria ICB, managing a substantial £5 billion healthcare budget for 1.8 million residents. Neil highlighted the pivotal role of communications in understanding community needs and influencing NHS decision-making, stressing the importance of engaging with the right audience. He discussed the ongoing changes within the NHS, advocating for proactive communication to enhance public trust and the necessity for NHS communicators to be integral to organisational strategy rather than being called upon last minute when a crisis occurs . Throughout the conversation, Neil underscored the significance of visibility in leadership and the value of public participation in local NHS forums, all while navigating the complexities of effective healthcare communication.

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PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.

The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

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• No. of episodes: 23
• Latest episode: 2025-05-12
• Business Management Marketing

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