How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising
As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchandise as a marketing tool, rather than just a monetisation strategy, and shares practical insights on engaging with your podcast community.
Mentioned
Work with usPodcast Growth: the bookHow to run a podcast listener surveyRephonic 3D audio graphHow to make a podcast trailerSparkToroPodcast Marketing Magic newsletter (co-hosted episode tip)How to get booked on a podcastHow to be a great podcast guestHow to advertise your podcast
PodCraft | How to Podcast & Craft a Fantastic Show
PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.
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