How to SCALE & Grow Your Audience #1 - Syndication Essentials
We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework.
S – SyndicationC – Communities & CollaborationA – Advertising & Paid PromotionL – Live & In-PersonE – Email & EngagementOn this episode, we start with S for Syndication.
Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show to big platforms like Apple Podcasts, Spotify, and YouTube. Make your website a go-to hub with an About page, Subscribe links, Contact info, a media kit, and easy-to-use social sharing buttons. Keep it clean, mobile-friendly, and SEO-optimized so new listeners can find you. Use clear episode titles, detailed show notes, and link to any tools or resources you mention. Don’t forget a short trailer on your homepage and a separate page for transcripts—it all helps make your show more accessible and shareable.
Resources Mentioned
How to make your podcast trailerSEO for podcastersOur podcaster resources pagePodpage - build a podcast websiteHow to follow a podcast on Apple PodcastsHow to follow a podcast on SpotifyWork with us
PodCraft | How to Podcast & Craft a Fantastic Show
PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.
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