A Masterclass in Marketing, Brand Building and Culture with Fasthosts’ Managing Director, Rupert Bedell - Episode 11

Rupert Bedell started life as an aspiring engineer, but through roles at Natwest, HSBC, American Express and countless others, he’s morphed into a marketing master.

Now taking on the Managing Director role at Fasthosts, he’s pivoted from transforming titans to nurturing a challenger brand…

Learn to navigate the ever-changing world of performance marketing, discover the secrets to curating culture, and the art of changing industries.

Key takeaways from this episode:

The transformation of marketing in the technological age, shifting from creativity to performanceRupert's remarkable journey from engineering to finance to marketing, pivoting across industries effortlesslyThe art of brand building, aligning your internal culture with external brand promisesChallenges and opportunities presented by MarTech, and the need for to balance technical capabilities with brand strategy

Rupert Bedell

https://www.linkedin.com/in/rupert-bedell-7006aa13/

Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/

Welcome to Pivot points powered by Brandpie. The podcast that delves deep into the expertise of visionary leaders who’ve successfully taken their business, through a complex pivotal moment to unlock growth. 

Each episode we'll share with you how CEOs handle these critical inflection points, from leadership changes, mergers, acquisitions and joint ventures to jumping an ‘S’ Curve or making a category pivot to drive future success.  

Pivot Points is for C-Suite executives and anyone aspiring to leadership who want to learn how the emotional levers of change – purpose, brand and culture – are critical to successfully navigating a pivotal moment. 

Successfully working through a pivotal moment for your business requires great leadership, coupled with clarity of purpose, ambition and strategy. Pivot points will aim to go deep on these topics to help you understand how great leaders excite people to drive change to create and build long term value – for their company, their people, their shareholders and for society. 

• No. of episodes: 15
• Latest episode: 2025-05-15
• Business Entrepreneurship Management

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