CPO Stories: Maud Larpent - Treatwell

Welcome to CPO Stories!

In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digging into how they approach product management within their organisations, how they approached the leap into executive product leadership and trying to get some deep insights into how they view product management practices and culture. If you're a CPO and would like to come on, drop me a line! Or, forward this episode to your CPO and tell them you want them to come on 🙂

About the Episode

In this episode, I speak with Maud Larpent, Chief Product Officer at Treatwell, the largest hair and beauty booking platform in Europe which works with 75,000 salons across 15 countries. Maud started out working at Reuters, before moving into product leadership at TripAdvisor and Expedia and onwards to Treatwell.

We cover a lot, including:

All about Treatwell and how it's more than just a booking appHow Treatwell balances B2B and B2C needs, and why the B2B side is central to delivering a great consumer experienceStructuring product at Treatwell: team size, "three-in-a-box" model, and balancing tech ownership with customer problemsHow B2C product teams can stay motivated and aligned in a surprisingly sales-led organisationThe importance of being honest about your product maturity when hiring, and hiring people who want to help you get betterMaking the transition to leadership: letting go of needing all the answers and learning to lead through othersBalancing strategic and tactical involvement, and making sure you encourage teams to solve problems instead of blindly executing executive ideasWhy Treatwell is a great place for product people: meaningful challenges, international teams, and a mission to support entrepreneursCheck out Treatwell

Check out Treatwell's website: https://www.treatwell.co.uk/, or their careers page: https://apply.workable.com/treatwell/.

Connect with Maud

You can connect with Maud on LinkedIn: https://www.linkedin.com/in/maud-larpent/.

I’m your host, Jason Knight, and One Knight in Product is your chance to go deep into the wonderful world of product management, product marketing, startups, leadership, diversity & inclusion and much more!

My goal with One Knight in Product has always been to bring real chat to the over-idealised world of product management and mix thought leader interviews with day-to-day practitioners from around the world. I want to ask hard, but fair, questions and bring some personality and good, old-fashioned dry British humour to building products.

Subscribe to and share the best product podcast! No others come close 😎

• No. of episodes: 251
• Latest episode: 2025-06-09
• Technology Business

Where can you listen?