Scene 6: Transforming Family Businesses (Ft. Avirajj Rastogi, Karmanshu Arora)
In this episode, we sit down with Avirajj Rastogi, an MSMS student and the 7th generation behind his family’s pharmaceutical business since 1886! He shares the challenges family businesses face, how negotiations are a daily reality, and his vision for transforming his legacy and enduring success.
Alongside him is Karmanshu Arora diving into the current geopolitical impositions affecting resources and opportunities that impact businesses both short and long term.
This one’s packed with real-world insights you won’t want to miss!
Negotiation Bites: A Marketing Perspective
Delve into the depths of negotiation across society, politics, art, science, and business. Hosted by WBS’s Prof. Harminder Singh—former National Officer in the Law Centres Federation, Chair of the Discrimination Law Association, and a national trade union negotiator—alongside Gautam, an aspiring writer, and Ads, a producer, both Marketing & Strategy students at WBS. Together, they challenge conventional perspectives, exploring the power dynamics, psychology, and real-world impact of negotiation in everyday life.
Where can you listen?
