Substack’s co-founder: Elon Musk ‘saw it as a declaration of war’

Substack’s co-founder: Elon Musk ‘saw it as a declaration of war’

Media Confidential · 2025-06-19
43:30

This week on Media Confidential, Alan and Lionel are joined by Hamish McKenzie, co-founder of Substack.


The platform, which now has over five million paid subscriptions, allows writers to self-publish their newsletters and make money directly from readers.


Since launching in 2017, it has gained huge popularity with journalists and the public.


Alan, Lionel and Hamish discuss what makes it fundamentally different to other social media sites, including the platform's surprising approach to content moderation. Hamish also shares how Elon Musk offered to buy Substack, and why he was turned down.


Plus, Lionel makes a faux pas...

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Media Confidential

Alan Rusbridger and Lionel Barber—two of the world’s greatest editors—dive into the hugely important world of media. What—and who—drives it? What do they get right... And what do they get wrong?


Lionel, former editor of the Financial Times, and Alan, editor of Prospect and former editor of the Guardian, will bring you revealing, high profile interviews and in-depth discussion.


Media Confidential is produced by Prospect Magazine.


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  • No. of episodes: 126
  • Latest episode: 2025-06-19
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