Get Your Sales Mojo Back & Captivate Your Most Important Prospects.
In this episode, Tracey delves into the critical role of sales in driving business growth for marketing agencies. With a focus on the current challenges agency owners face, including declining profits and low confidence, Tracey encourages listeners to rethink their approach to lead generation and sales. Tracey emphasises the importance of creativity and personalisation in outreach, advocating for a shift from mass marketing to a more targeted, human-to-human strategy.
KEY TAKEAWAYS
Agency owners need to adopt a more positive mindset towards sales and new business activities, as many are currently feeling demotivated and overwhelmed by challenges such as increased competition and longer sales cycles.
A differentiated proposition significantly impacts conversion rates. Agencies that can articulate what makes them unique are more likely to convert leads into clients.
Emphasising personalised outreach over mass marketing is crucial. Building genuine relationships and understanding the specific needs of potential clients can lead to more effective engagement.
To stand out, agencies should think outside the box when reaching out to prospects. Unique and personalised approaches, such as sending thoughtful gifts or tailored messages, can capture attention and foster connections.
Regularly measuring and analysing marketing and sales activities is essential for improvement. Consistency in outreach efforts and a commitment to a well-defined strategy can lead to better results over time.
BEST MOMENTS
"If what you're doing at the moment isn't giving you the leads and new clients you need, then it's time to do something different to think outside of the box."
"The one thing that has the biggest impact on conversion rates is how clearly differentiated your proposition is."
"The goal has to be to fill those coffers so you can rest easier."
"You need to be creative in our approach, surprising and captivating our prospects."
"You don't need to be better. You need to be different."
HOST BIO
Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.
Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.
Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.
She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.
Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Podcast website: www.marketingmomentumforagencies.com
Got a question? Give me a call: 0044 7877 042 804
Email: [email protected]
Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Marketing Momentum for Agencies
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
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