BNI: Brilliant Lead Gen or a Hard Sell in Disguise?

BNI: Brilliant Lead Gen or a Hard Sell in Disguise?

Marketing Made Easy for HR Consultants · 2025-04-30

If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI.

Maybe you tried it out. Maybe you didn’t.

But either way, you’ve probably heard one of two things…

“It’s a silver bullet for business success – all my clients come from BNI.”

Or,

“It’s a cliquey cult with fake referrals where you’re forced to build everyone else’s business instead of your own. Avoid it like the plague."

So which is it?

Well, in this episode, I’m joined by someone who knows BNI inside and out — a HR Consultant and the President of a BNI chapter, Sarah May.

So join us as we dig into the truth about how BNI works, who it’s really for, and whether it’s actually worth your time, energy and money.

Because if you've ever wondered whether BNI is a hidden goldmine or just a very expensive breakfast club — this episode's for you.

You'll discover:

☠️ Is BNI a cult?🤑 Can you build a HR Consultancy business that earns £70K or more just by using BNI?🤷‍♂️ What are the benefits and disadvantages of joining BNI?👀 Would I join BNI?🕵‍♂️ What to expect at a BNI meeting.💭 Is BNI just a bunch of fake referrals?

And much, much more!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Marketing Made Easy for HR Consultants

Hey, there! 

Welcome to the Marketing Made Easy for HR Consultants Podcast hosted by Nick Poninski. 

This show is here to help you get control of your HR Consultancy by helping you build a business that earns £70K or more.

So if you want to discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings...

Then this is the show for you, my friend - so strap yourself in.

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New episodes every Wednesday.

Find out more at www.theinfluentialconsultant.co.uk

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