110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest

Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver.  

Drawing on her leadership experience, Lisa shares how aligning marketing strategies with leadership priorities and metrics can unlock unprecedented business impact. 

What you’ll learn: 

How marketing strategy becomes a translator for leadership priorities. Why building resilient marketing teams is essential in today’s market. Insights into aligning marketing metrics with leadership KPIs for greater impact. 

Listen in to learn how you can redefine your marketing team as a driver of growth and strategy 

About Lisa Quest 

Lisa Quest leads Oliver Wyman's Practice in the United Kingdom and Ireland working with public and private sector organizations to digitally transform, increase productivity, and drive effective and efficient public services for society.

Links 

Full show notes: Unicorny.co.uk 

Watch the episode: https://youtu.be/WbhVxauK0Cs

LinkedIn: Lisa Quest | Dom Hawes 

Website: Oliver Wyman 

Sponsor: Selbey Anderson 

Unicorny

Welcome to Unicorny, a podcast about business, strategy, innovating and commercial marketing.

We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.

• No. of episodes: 114
• Latest episode: 2025-02-11
• Business Management Marketing

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