Ep 4: Why marketers are turning to mail to deliver cut-through with Ellie Norman
How does mail marketing make an impact in the world of sport?
Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack the power of mail.
Their fascinating exchange covers:
Ellie’s career journey working with Honda, Virgin Media and Formula 1 How direct mail’s tactility can elicit emotional reactions and build positive brand relationships A real-life success story with mail from Cunard Why behavioural science can shape our marketing strategiesTo hear how mail offers huge opportunities to disrupt audiences as part of your marketing mix, listen to the full episode.
00:00 Intro
01:08 Ellie’s marketing journey from a below the line agency to Formula 1
01:56 Working with mail at Honda and Virgin Media
03:26 Ellie’s example of direct mail – Cunard’s luxury cruise ship mail pack
5:58 Behavioural science – why reciprocation bias is important in marketing
06:42 Why Rory and Ellie think we will see a renaissance of direct mail
08:03 Outro
Ellie Norman is an inspirational marketing leader with a proven track record in brand building and customer impact.
She’s experienced in managing global brands, across fast-paced, consumer-driven sectors including media, telco, automotive, and sports entertainment.
Follow Ellie.
LinkedIn - https://www.linkedin.com/in/ellietory/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/Ellie-Norman-Manchester-United
YouTube - https://youtu.be/mrc8NBJuBUE
Want to see how mail gets real results? Follow us for fresh marketing inspiration and real-life examples of mail in action. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
Mail Unleashed with Rory Sutherland
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail.
Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
Where can you listen?
