Crossover episode with Narratives of Purpose: On building a global ecosystem for FemTech pioneers with Marija Butkovic

Welcome to our second crossover episode of season 2! This week, we’re spotlighting Narratives of Purpose podcast, hosted by Claire Murigande - but we’ll be back next week with a new episode of Made For Us.

Narratives of Purpose showcases stories of impact-driven founders. Covering diverse topics from youth empowerment to global health equity to sustainable food systems, it’s one to have on your radar if you’re interested in purpose-led innovation.

In this conversation from their Women’s Health Series, host Claire delves into the world of FemTech and women’s health with Marija Butkovic, Founder and CEO of Women of Wearables, a global organisation that supports female innovators in wearable tech and health tech. Claire and Marija discuss:

Challenges women face in the health industryThe role of investment in advancing women’s healthThe evolution of FemTech and the untapped potential for investment and entrepreneurship in the sector 

Learn more about Narratives of Purpose: https://narratives-of-purpose.podcastpage.io/

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Connect with  Made for Us on LinkedIn and Instagram

Show notes and transcripts: https://made-for-us.captivate.fm/

Made For Us

Made For Us is an award-winning podcast for anyone who’s curious about how to design for inclusivity. An Apple Podcasts Editors' Choice, Made For Us entered Apple's top 10 Design chart this year, reaching #2 in Canada and #3 in the U.S.

Join us each week for conversations with founders, designers, product inclusion leaders and other creative minds who are challenging the status quo of how everyday products are designed. Each episode will bring you insights from people who've spent years thinking, perhaps even obsessing, about how to develop products or build companies that are inclusive from the start.

AWARDS

2025 International Women's Podcast Awards:

Finalist: Moment of Behind-the-Scenes Briliance & Moment of Absolute Honesty

2024 Signal Awards:

Bronze winner: Most Inspirational Podcast

2024 International Women's Podcast Awards:

Finalist: Moment of Insight from a Role Model & Moment of Visionary Leadership

• No. of episodes: 44
• Latest episode: 2025-06-19
• Arts Business Design Entrepreneurship

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