60. Surround sound ABM | UserGems
In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement.
Here's what they cover:
- What Champion Tracking is
- Why multi-threading is key to account success
- Trinity’s rationale for SDR reporting to Marketing
- How to make the intangible tangible
Let’s talk ABM
Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.
- No. of episodes: 69
- Latest episode: 2024-10-01
- Business
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