12. No forms, no spam, no cold calls | 6sense
In this episode of Let's Talk ABM Declan chats to Latané Conant, Chief Market Officer at 6sense. Latané believes in putting customers, and future customers, at the centre of the Account-based Experience - which means no cold calls and no spam!
Here's what they cover:
- How 6sense uses AI and Big Data to deliver revenue
- Why ABM is one of the hottest topics in B2B Marketing
- How a company should start with ABM
- What the future holds for ABM
Let’s talk ABM
Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.
- No. of episodes: 78
- Latest episode: 2025-06-02
- Business
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