Following your Passion to Find Your Purpose - a conversation with Susie Partridge, founder of Blue Feathers agency and round the world sailor

ABOUT THIS EPISODE

I had the joy of connecting with Susie through a colleague. I enjoyed our conversation so much that I invited her to be a guest. 

Susie offers valuable insights into:

Following your passion to find your purposeLiving outside your comfort zone as a way to learn and growFinding your balance to enable you to do your best work

Susie’s three key encouragements to leaders:

Take time to understand what matters to you - so you can enjoy doing what you doGet comfortable being uncomfortable - it’s a source of growthBe confident in finding your own rhythm - and then set your boundaries to stick to it

About Susie

After a successful career in marketing at Unilever and British Gas, and then fulfilling her ambition of sailing a yacht around the world, Susie started her next adventure when she founded the strategic marketing agency Blue Feathers.

Susie’s aim was to help marketers to be their best and drive their brands to succeed. She now leads a team of marketing experts who work with major brands including Tesco, Primark, Michelin, Simplyhealth and Cambridge University Press & Assessment.

Susie believes that people do their best work when life is balanced – and that belief is reflected in how she leads the Blue Feathers team: a highly skilled, fully remote group, motivated through shared purpose and a deliverables-based approach.

Susie remains passionate about sailing and loves spending time on the water. She is also now a keen beekeeper and gardener, and enjoys spending time hiking.

The best way for people to connect and follow Susie is:

LinkedIn: www.linkedin.com/in/susiepartridge/

Website: www.bluefeathers.co.uk and www.yachtadina.co.uk

To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com

A big thank you to SHMOGUS Media for the wonderful production and marketing of the podcast.

To contact me Anni Townend do email me on [email protected] visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn Anni Townend, and Collaboration Equation.  I look forward to connecting with you, thank you for listening.

Leaders in Conversation gives you an intimate glimpse into the real lives of business leaders. This series of candid conversations delves into a deeper side of leadership. Each intimate conversation is hosted by Anni Townend, a leadership partner, executive coach and author who has worked with thousands of business leaders throughout her career and who skilfully connects with her guests to share these inspiring life and leadership stories with you to help build confidence and courage in your own leadership journey. Connect and collaborate with Anni at www.annitownend.com

• No. of episodes: 99
• Latest episode: 2025-07-08
• Business Entrepreneurship Management

Where can you listen?