22. Running a pet product business in India Ft Deepti Rao & For The Love of Dog

In this episode, I chat with Deepti Rao, founder of For the Love of Dog. Her brand is one of the first brands to introduce snuffle mats, long lines and more into the Indian dog household.

We talk about her journey of setting up a pet product business in a niche that was extremely new to the Indian dog parent consumer and her journey of navigating through the highs and lows. As a dog trainer herself, she brings great insight into balancing what both the dog needs but also what the dog parent looks for with products.

If you are small, women-led business, this is a great listen!

Check out the incredible products made by the For The Love of Dog here: https://fortheloveofdog.co.in/

Follow @luchiandmuttons for more content, tips & inspiration! And don't forget to check out all our exciting offerings at www.luchiandmuttons.com

Kinship is a grounded, relational podcast exploring attachment-rooted approaches to canine behaviour. Through personal reflections and gentle inquiry, I invite you to decondition from toxic dog training culture, corporate capitalism, and patriarchal systems, reclaiming softness, attunement, and relational integrity with our dogs—and ourselves. Inspired by free-living dogs and interspecies kinship, this is a space for those who want to walk the path of connection over control.

• No. of episodes: 25
• Latest episode: 2025-06-26
• Kids & Family Pets & Animals

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