Mastering LinkedIn: Transforming Personal Branding with AI and Video Insights

LinkedIn expert Wally McCarthy joins us to provide insights into the ever-evolving landscape of social media and brand building. Discover how LinkedIn has transformed from a static platform to a dynamic space powered by AI and video, creating unique opportunities for personal and business growth.

We challenge the notion that it's too late to start building your brand on social media. Wally and I share proactive strategies for navigating LinkedIn, emphasizing the critical importance of authentic interactions over impersonal cold pitches.

Learn how fostering genuine relationships with influential figures can enhance your professional presence and prepare you for future career transitions.

Building a personal brand on LinkedIn is essential in today’s digital landscape, where consumers control the narrative. Wally McCarthy shares strategies on optimising profiles, creating authentic content, and establishing meaningful connections for professional success.

• Transition from traditional media control to consumer-driven narratives
• Importance of being proactive in building a personal brand
• Strategies for engaging influential figures on LinkedIn
• Finding your authentic voice to create resonant content
• Focus on meaningful engagement over chasing virality
• The necessity of profile optimisation for visibility
• Using multimedia effectively to enhance engagement
• Navigating the risks of AI-generated content for authenticity
• Emphasis on the lasting value of genuine networking

Your network is your net worth, so control your own message and maximise your opportunities.

Tune in as we explore the essence of finding your true voice on LinkedIn by focusing on passion, expertise, and knowledge. Rather than chasing fleeting viral moments, we stress the value of consistent, meaningful interactions that build a robust network.

Your LinkedIn profile is your digital handshake, and we explore how to optimize it for success by crafting compelling headlines and engaging content.

With tips on using diverse content types like videos, carousels, and text posts, learn to maintain audience interest and showcase your expertise effectively. Let us guide you in transforming LinkedIn into a powerful tool for insights, networking, and opening doors to new opportunities.

Links to get to Wally:

LinkedIn: Wally McCarthy 📢 | LinkedIn

Website www.wallymccarthy.org

LinkedIn Profile Checklist https://wally-mccarthy-linkedin-strategist.kit.com/188141400b

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𝗖𝗼𝗻𝘁𝗮𝗰𝘁 my team and I to get business results, not excuses.

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📘 Kieran Gilmurray | LinkedIn
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Kieran Gilmurray is a globally recognised authority on Artificial Intelligence, cloud, intelligent automation, data analytics, agentic AI, and digital transformation. He has authored three influential books and hundreds of articles that have shaped industry perspectives on digital transformation, data analytics, intelligent automation, agentic AI and artificial intelligence.

𝗪𝗵𝗮𝘁 does Kieran do❓

When I'm not chairing international conferences, serving as a fractional CTO or Chief AI Officer, I’m delivering AI, leadership, and strategy masterclasses to governments and industry leaders. 

My team and I help global businesses drive AI, agentic ai, digital transformation and innovation programs that deliver tangible business results.

🏆 𝐀𝐰𝐚𝐫𝐝𝐬: 

🔹Top 25 Thought Leader Generative AI 2025 
🔹Top 50 Global Thought Leaders and Influencers on Agentic AI 2025
🔹Top 100 Thought Leader Agentic AI 2025

🔹Top 100 Thought Leader Legal AI 2025
🔹Team of the Year at the UK IT Industry Awards
🔹Top 50 Global Thought Leaders and Influencers on Generative AI 2024
🔹Top 50 Global Thought Leaders and Influencers on Manufacturing 2024
🔹Best LinkedIn Influencers Artificial Intelligence and Marketing 2024
🔹Seven-time LinkedIn Top Voice.
🔹Top 14 people to follow in data in 2023.
🔹World's Top 200 Business and Technology Innovators.
🔹Top 50 Intelligent Automation Influencers.
🔹Top 50 Brand Ambassadors.
🔹Global Intelligent Automation Award Winner.
🔹Top 20 Data Pros you NEED to follow.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 my team and I to get business results, not excuses.

☎️ https://calendly.com/kierangilmurray/30min
✉️ [email protected] 
🌍 www.KieranGilmurray.com
📘 Kieran Gilmurray | LinkedIn

• No. of episodes: 105
• Latest episode: 2025-05-18
• Technology

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