#198: Why I Never Release Music Without This Promotion Calendar
Struggling to promote your music on social media without burning out? You’re not alone. In this episode, Marc Matthews introduces his 30-day music release promotion calendar for indie musicians, a practical tool designed to eliminate guesswork, boost engagement, and help you post purposefully.
You’ll learn what a social media content calendar for musicians is, how a content calendar can improve music promotion, and what tools can help musicians plan and schedule social media content. Marc breaks down how to schedule content types (like teasers, throwbacks, or studio clips), choose the right platforms, and, most importantly, track engagement metrics for your music posts.
Marc also shares lessons from my campaigns, how tracking content performance helped his “Half-Life” release outperform “4-Minute Warning” with fewer posts and how to analyse the performance of your music releases online to get better results every time.
This episode answers key questions like how to measure the success of your music marketing campaigns and how to track social media engagement for music releases, all while reducing burnout from social media as a music creator.
Tune in and grab your free download of the calendar. Let’s make your next release smarter, not harder.
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Music Production and Mixing Tips Podcast for DIY Producers and Artists | Inside The Mix
If you're searching for answers on topics such as: How do I make my mixes sound professional? What equipment do I need to start producing music at home? What is the difference between mixing and mastering? What are some of your favourite production tools and techniques? How do I get my music noticed by record labels? Or what are the key elements of an effective music marketing strategy? Either way, you’re my kind of person, and there's something in this podcast for you!
I'm Marc Matthews, and I host the Inside The Mix Podcast. It's the ultimate serial podcast for music production and mixing enthusiasts. Say goodbye to generic interviews and tutorials, because I'm taking things to the next level. Join me as I feature listeners in round table music critiques and offer exclusive one-to-one coaching sessions to kickstart your music production and mixing journey. Prepare for cutting-edge music production tutorials and insightful interviews with Grammy Award-winning audio professionals like Dom Morley (Adele) and Mike Exeter (Black Sabbath). If you're passionate about music production and mixing like me, Inside The Mix is the podcast you can't afford to miss!
Start with this audience-favourite episode: #175: What's the Secret to Mixing Without Muddiness? Achieving Clarity and Dynamics in a Mix
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