#192: The Three C’s That Helped Us Grow as Independent Music Producers
How do you market yourself effectively as an independent music producer, especially when working across multiple genres? In this episode, Marc Matthews and Tim Benson (Aisle9) unpack this challenge with real-world advice and music promotion tips for independent producers looking to stand out.
They break down “The Three C’s” framework—Collaboration, Community, and Consistency—as the cornerstone of how music producers can build a fanbase without burning out or blending in. Instead of trying to dominate every genre or every platform, they emphasise niche focus, strategic partnerships, and audience-first content.
Want to know how building an audience for your music production can be easier with less content? Marc shares how narrowing his social presence helped grow his podcast faster by creating more meaningful work. This episode also explores effective branding for music producers through personal storytelling, local flavour (yes, there’s a West Country cider and ice cream tale), and actionable marketing moves you can implement today.
Whether you're an emerging talent or refining your game, this is a must-listen for independent producers ready to grow without losing creative identity.
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Music Production and Mixing Tips Podcast for DIY Producers and Artists | Inside The Mix
If you're searching for answers on topics such as: How do I make my mixes sound professional? What equipment do I need to start producing music at home? What is the difference between mixing and mastering? What are some of your favourite production tools and techniques? How do I get my music noticed by record labels? Or what are the key elements of an effective music marketing strategy? Either way, you’re my kind of person, and there's something in this podcast for you!
I'm Marc Matthews, and I host the Inside The Mix Podcast. It's the ultimate serial podcast for music production and mixing enthusiasts. Say goodbye to generic interviews and tutorials, because I'm taking things to the next level. Join me as I feature listeners in round table music critiques and offer exclusive one-to-one coaching sessions to kickstart your music production and mixing journey. Prepare for cutting-edge music production tutorials and insightful interviews with Grammy Award-winning audio professionals like Dom Morley (Adele) and Mike Exeter (Black Sabbath). If you're passionate about music production and mixing like me, Inside The Mix is the podcast you can't afford to miss!
Start with this audience-favourite episode: #175: What's the Secret to Mixing Without Muddiness? Achieving Clarity and Dynamics in a Mix
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