27 Music Sounds Better With You: audio branding

Hi, Mel here,

Today’s episode is all about audio branding. And so, we’ve brought in the expert! Of course, it’s sound guy (and sound guy) our producer and theme composer Ant Henderson *insert big cheering noises here - it’s what he’d want*

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We talk about

why audio branding works

how to insert a little audio magic into your business

our favourite jingles (maybe we mentioned yours?) though sadly Ant was reluctant to sing despite being a literal rockstar (we’ll link to that story another day if he lets us)

some random jingle facts

We had an incredible response to my request for jingle suggestions on LinkedIn. Sadly, we couldn’t possibly run through the whole lot (the episode is already way longer than normal!) and you’ll have to listen to see if we got to yours ;)

George Levens and Emma Pritchard sent in some jingle voicenotes and a special thank you to the incredible Stefanie Mellano for her rendition of… well, you’ll have to hear it yourself.

Paul Burgess sent in some punk band covers of jingles:

Voicenoted

Today’s voicenote comes from our pal Jack Chambers-Ward. Jack is Marketing and Partnerships manager at Candour search agency, and he hosts the Search With Candour podcast and Sequalisers, a podcast about fixing bad film sequels. He’s already a friend of the show (episode 12) and he’s the first listener I ever met in the wild who we didn’t already know. Hopefully we’ll be able to do a podcast crossover with Jack some time.

As predicted in the show, we have not included all the links in the shownotes because there were frankly way too many to keep track of. But that’s okay because Google exists ;) I will remember to put this in though - Molly Scanlan’s newsletter (for excellent facts and info on how to be less evil) is at www.mollygetsitdone.com

Catch the replay

We spoke to Joe Glover all about freelancing at The Marketing Meetup webinar. Please watch it so the view count gets nice and high. Coz we’d love a part two 😉

Thank yoooooou,

Mel & BenFind our producer, theme composer and special VIP guest star Ant Henderson on LinkedIn and you can watch older episodes of the show on YouTube here. If you enjoy the show, you can chip in on our production costs with a £3 contribution at ko-fi.com/indiebusinessclub please and thank you 💖

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com

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