166. What It Really Takes to Execute a Multilingual Content Strategy That Drives Global Growth
In today’s global marketplace, content that connects across languages and cultures isn’t optional — it’s a growth necessity. But translating your message is just the beginning.
In this episode, I’m joined by Shaheen Samavati, CEO of Vera Content, a multilingual content agency working with brands like Sony Music Spain to adapt their messaging for international markets.
We dive into the real-world operational side of multilingual content — from localization workflows to managing quality at scale, and how to align language strategy with your global business goals.
Whether you’re just starting to expand globally or refining your approach, this conversation will give you practical insights to help your brand truly resonate with audiences around the world.
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Vera Content - https://veracontent.com/
Inclusion and Marketing
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
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