![161. What consumers really have to say about representation in marketing [Research]](/img/empty.gif)
161. What consumers really have to say about representation in marketing [Research]
Consumers have a lot to says about representation in marketing. In the research study I conducted, their verbatims were quite telling when I asked them about what they liked and disliked about the ways brands were engaging in representation and marketing. I also asked them about what they wished brands knew about representation in marketing.
In this episode, I walk you through the core themes that came from their responses to those questions.
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ep. 160 - Representation matters to consumers now more than ever [Research] - https://inclusionandmarketing.com/representation-matters-to-consumers-research/
Inclusion and Marketing
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
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