![160. Representation matters to consumers now more than ever [Research]](/img/empty.gif)
160. Representation matters to consumers now more than ever [Research]
Representation matters.
We know this. Most people get it.
And thankfully, more and more brands are doing a better job of being representative in their marketing.
But while representation matters, not all representation is created equal.
This is especially important, because representation is often the on-ramp for most brands who are getting started with inclusive marketing.
So back in 2021, I did the inaugural Representation in Marketing study – where 1000 consumers told me how they felt about it.
A lot has changed since 2021, so I thought I’d do an update to that study, to see where consumers heads are at.
To field this research (same as last time), I used Suzy’s consumer insights platform, to get insights from 1000 participants age 16 - 70.
In this episode, I'm walking you through this important consumer data.
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What consumers want you to know about representation in marketing [Research]
Inclusion and Marketing
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
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