The Future of Podcast Networks

The Future of Podcast Networks

In & Around Podcasting · 2025-03-04
49:31

As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on large networks and celebrity podcasts.

Is this a sign that the industry needs to take a different approach, with perhaps more indie creator-led networks, or is it an unfortunate realism of an industry growing beyond its small beginnings?

Join regular co-host Danny Brown and guest co-host Frank Racioppi as they discuss this interesting topic.

Guest co-host this episode: Frank Racioppi

After 38 years as a speechwriter and editor for a Fortune 50 company, Frank retired and indulged his love of podcasting, starting and managing a successful podcast review online publication -- Ear Worthy. He started it in 2017 and has enjoyed connecting with indie podcasters and anyone who supports podcasting. Frank and his brother Paul had a podcast four years ago called False Facts, but it was difficult to keep a regular recording schedule. He's loved writing his entire life and wrote for print magazines in the 80s from New Jersey Monthly, The Pet Dealer, American Health, The Sewing Circle, etc. He's also published five novels and four non-fiction books in the last four years. The novels range from a romance about two people bonding over the love of reading called For The Love Of Books to Least Best Employee, a novel about surviving as middle management in Corporate America. His most popular nonfiction book was called The COVID Hotel.

Frank's Website

@podcastreports on X

@earworthy141 on Instagram

Links to interesting things from this episode

Broadway Podcast Network - The Art of Kindness with Robert PeterpaulEvery Single Sci-Fi Film Ever | Science Fiction Movie PodcastGastropod - Food with a Side of Science & HistoryFilmspotting Movie PodcastTop US Podcast Publishers & Networks - PodtracMercury hits 2 million delivered adsBobbi Althoff joins Studio71's podcast network with The Really Good PodcastHow celebrity podcasts are influencing a new era of tabloid mediaCelebrity Podcasts Roundtable: Challenges and Opportunities | Podcast MovementThese Brands SHOULD Sponsor These Independent PodcastsThe Marketing Swarm Around Indie PodcastersIndependent Podcasting Needs More Networks Like Mercury

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

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In & Around Podcasting

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.Download the intro lyrics and more at https://www.inandaroundpodcasting.com.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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