The 5 Languages of Appreciation and How They Help You Build a Better Culture

The 5 Languages of Appreciation and How They Help You Build a Better Culture

Ignite Your Estate Agency · 2025-06-19

Let’s examine the five languages of appreciation in the workplace and their direct impact on team culture and retention. Sam discusses how to recognise, motivate and support your staff using strategies backed by research and shaped by real-life experience.

With reference to her upcoming book, Sam talks about understanding what makes each team member feel valued - from words of affirmation to acts of service, and how that translates to improved productivity, loyalty and stronger team bonds.

Matching your appreciation style to the individual can reduce staff turnover, enhance morale, and lead to a more harmonious workplace environment.

The 5 Languages of Appreciation is based on ‘The Five Love Languages’ by Gary Chapman, which can be found on Amazon:

https://www.amazon.co.uk/Five-Love-Languages-Secret-Lasts/dp/0802473156

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Some key takeaways:

➡️ Team members receive appreciation in different ways; understanding their preferences can lead to higher retention and engagement.
➡️ Performance reviews and open communication make a team feel valued and clarify roles in your estate agency.
➡️ Approaches like quality time, tangible gifts and appropriate physical touch need to be applied with care and awareness.

Some great moments:

✅ “You can only be as happy as your unhappiest team member… A happy team is a happy you.”
✅ “If you show your love and appreciation to them in the way that they prefer, it resonates much more clearly and deeply.”
✅ “What we're trying to do is help people be the best form of themselves they can possibly be. And that is going to take time and effort from you.”

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Ignite Your Estate Agency

Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

  • No. of episodes: 225
  • Latest episode: 2025-07-10
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