James Cocker debates social media investment with Sam - Who's right?

James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand.

Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to generate property sales? Sam and James also discuss the cost-effectiveness of various strategies.

Tune in to transform your estate agency’s marketing strategy, whether you lean towards social media innovation or prefer the reliability of traditional methods.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsdayListen to another episode: https://www.ajmastermind.co.uk/ignite-podcastRequest an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected] OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Is it possible or advisable to drop Rightmove in favour of Social Media marketing?

➡️ Social media can create an audience and an affinity for your agency or brand

➡️ Will clients continue to engage with your social media once they have bought their dream home?

Some great moments:

✅ “I haven't seen any successful Facebook paid ad campaigns for valuations in 15 years of working with agents with their socials”

✅ “We pay 2% of our turnover to Rightmove per year for unlimited buyers across the world. To me that is just a no brainer”

✅ “I don't think that the property is the product, I think the brand and the team are the product”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

• No. of episodes: 223
• Latest episode: 2025-06-26
• Business

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