AI for Agents (Part 2)
Here is part 2 of the AI for Agents webinar that Sam and Phil wanted to share with you! If you missed part 1, go and check out the previous episode.
This podcast will help you understand the difference between SEO and GEO (That’s Generative Engine Optimisation), find out why clear, extractable website text is now essential, how listings on third-party sites like Rightmove can influence AI recommendations and learn how to construct prompts that improve your visibility and reach.
Why is PR going to become even more valuable, how AI is changing search habits and which areas of your agency can you automate with AI integration tools?
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: [email protected] OR [email protected]
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ AI is rapidly shifting the landscape for independent estate agency marketing and search visibility.
➡️ Getting your website and content AI-ready is now vital to capture new leads and referrals.
➡️ Third-party profiles, comparison pages, and clear, extractable text make a difference to how AI recommends your agency.
Some great moments:
✅ “At the moment AI is using our own website to feed back towards that information, but it's also using third party and it prefers third party websites.”
✅ “Language needs to be simple, straightforward and extractable...It doesn't go into videos... it's going to go to the most easily extractable text.”
✅ “Create comparison pages...you can put yourself at the top of that ranking and AI will take that as fact and then report that back to a searcher.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/callCatch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcastRequest an AJ Mastermind brochure
Call 015394 40892 or email [email protected]Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowthHave a question?
Email Sam: [email protected]
Email Phil: [email protected]Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
- No. of episodes: 225
- Latest episode: 2025-07-10
- Business
Where can you listen?
