Lucie Macleod | How to sell through viral social media: The Hair Syrup story
Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.
Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth.
After an appearance on BBC Dragon’s Den, the brand is now on track to hit £6.5 million in revenue by 2026.
To hear our next guest’s answer to Lucie’s question at the end of this ep, just click follow in your podcast directory of choice & you’ll receive a notification from us when it is ready for you to listen.
Lucie's advice:
Don’t invest hugely to begin with; start cautiouslyDon’t build on ‘pinterest appeal’ with pretty packaging; functionality is what countsBelieve in your productStick at it when things get difficult; be doggedTiktok can be good if you strike luckyBe very careful spending on advertising as you can lose a lot of money if you’re badly advisedAlso be very careful about the people you surround yourself with; if you wouldn’t be happy with a particular person being in your house, then don’t employ them in your businessTrust trumps skillLearn to step away from your business and fully relaxFF&M enables you to own your own PR & produces podcasts.
LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
How To Start Up by FF&M
How To Start Up: hear what to do now, next or never when starting & scaling a business.
Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events.Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.
We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting & how to manage the rollercoaster.For exclusive listener events:
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- No. of episodes: 129
- Latest episode: 2025-05-06
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