Real Strategies to Make Money from Podcasting in 2025
In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into proven strategies for podcast monetisation—even if you have a small audience. Discover how value and audience depth matter more than sheer numbers. Learn about real sponsorship deals, premium subscriptions, live events, and how to unlock revenue from YouTube and Spotify.
From leveraging your podcast for brand partnerships to building a loyal fanbase willing to pay for exclusive content, this episode is packed with practical tactics, real-world examples, and expert insights to help you turn your podcast into a sustainable business.
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What You'll Learn in This Episode:
Why you don’t need a massive audience to start monetising
How to approach brand sponsorships the right way
Tactics to grow paid subscriptions without burning out
The secret to engaging ad reads that actually convert
How to host live shows and events your audience will pay to attend
The real numbers behind YouTube and Spotify monetisation thresholds
What tools to use to track and grow your revenue streams
Key Takeaways:
Monetisation is possible at every stage of podcasting—you just need a strategy
Authenticity in ads leads to stronger engagement and repeat brand deals
Small, niche audiences can still secure high-value sponsorships
Paid subscriptions work best when they offer exclusive, behind-the-scenes content
Live shows and merch are powerful tools for fan connection and revenue
Focus on creating a great podcast first—the money follows when value is real
Don't try to monetise through all channels at once—choose one focus area
Recommended Tools & Resources:
Spotify for Podcasters – Earn ad revenue + track analytics
YouTube Studio – Monetise with ads, shorts, and memberships
Patreon, Supercast, Memberful – Launch premium podcast subscriptions
Captivate, Podbean, Buzzsprout – Track your listener metrics and growth
Stripe / Gumroad – Sell digital products or live show tickets
Riverside.fm / StreamYard – Record high-quality remote podcasts
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
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YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle
How To Start, Grow and Monetise Your Podcast
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex ChisnallTurn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support.Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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