How to Monetise Your Podcast Before You Even Launch
In this game-changing episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how you can start earning money from your podcast before you even publish a single episode. From brand sponsorships and Patreon memberships to leveraging existing networks and offering services, they unpack actionable strategies used by podcasters around the world to generate revenue from day one.
Whether you're planning a launch, already recording, or relaunching an existing show—this episode will help you build a podcast that doesn’t just grow an audience, but grows your income too.
What You'll Learn in This Episode:
How to secure sponsors and brand deals pre-launch
What makes Patreon and other membership platforms effective
The hidden costs of Apple podcast subscriptions (and how to price correctly)
Why client acquisition > sponsorship for most podcasters
The exact pitch strategy that landed a £50,000 deal before a single episode aired
🎙️ Ready to Launch or Level Up Your Podcast?
Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.
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Key Takeaways:
Start monetising early—you don’t need huge audience numbers to earn.
Sponsorships can come before launch if your brand or network is strong.
Exclusive content and early access can drive paid subscriptions.
Use your podcast to attract high-value clients, not just advertisers.
Serving a niche market can be more profitable than trying to reach the masses.
Recommended Tools & Resources:
Patreon – A leading platform for building podcast memberships.
Graphtreon.com – Track top-earning podcasters and see what works.
Spotify for Podcasters – Use for subscriptions and exclusive content features.
Apple Podcasts Subscriptions – Monetisation with platform-specific considerations.
YourPodcastCourse.com – 55-video step-by-step system to start, grow & monetise your podcast.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
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Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
how to monetise your podcast, podcast sponsorship before launch, patreon for podcasters, podcast revenue tips, make money podcasting, podcast launch strategy, grow podcast audience, start a podcast 2024, podcast business model, podcasting for entrepreneurs, how to get podcast sponsors, podcast client acquisition, podcast pre-launch strategy, podcast monetisation tips, build podcast membership, Your Podcast Course
How To Start, Grow and Monetise Your Podcast
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex ChisnallTurn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support.Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
Where can you listen?
