How to Make Your Episodes Last Forever
In this episode of Start, Grow & Monetise Your Podcast, hosts James Burtt and Alex Chisnall dive deep into the debate of evergreen vs. timely podcast content and how you can strategically craft episodes that continue to attract listeners long after their release. They explore news jacking, SEO optimisation, and the impact of trending topics on podcast growth. Using real-life examples, including Daniel Priestley’s podcast resurgence, they discuss how evergreen content can provide consistent discoverability while timely content can create short-term spikes. Plus, they share expert insights on repurposing past episodes, maximizing content longevity, and hacking the podcast algorithm for sustained visibility.
Whether you’re a new podcaster or a seasoned pro, this episode will teach you how to balance short-term trends with long-term growth strategies—without making your content irrelevant in a few months. Don’t miss this essential conversation on how to create timeless podcast content that keeps working for you!
What You'll Learn in This Episode:
The difference between evergreen and timely podcast content
How news jacking can boost short-term traffic but fade quickly
Why evergreen content can keep attracting new listeners for years
How to repurpose old podcast episodes for fresh engagement
The importance of SEO and keyword tracking for sustained growth
How algorithms on Apple Podcasts, Spotify, and YouTube impact discoverability
Why avoiding time-stamped content can boost longevity
Key Takeaways:
Evergreen podcast content remains relevant and searchable long after release.
Timely content (news jacking) can drive big spikes but fades quickly.
Avoid excessive timestamps to ensure your content stays fresh.
Reusing past episodes and clips can give content a second life.
SEO-friendly podcast titles improve searchability.
Balancing both content types ensures short-term and long-term audience growth.
Algorithm hacks can help push your content to wider audiences.
Recommended Tools & Resources:
SEO & Content Tools: Google Trends, Ahrefs, VidIQ, TubeBuddy
Analytics Platforms: Apple Podcasts Connect, Spotify for Podcasters, YouTube Analytics
Repurposing Content: Descript, Opus Clip, Canva
Keyword Tracking: Chartable, Podchaser, SEMrush
Content Planning: Notion, Trello, Airtable
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
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TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcast growth, podcast content strategy, evergreen content, timely content, podcast marketing, podcasting tips, podcast SEO, how to grow a podcast, podcast promotion, podcast audience growth, podcast monetization, podcast clips, repurposing content, podcast engagement, podcast strategy, podcasting for beginners, YouTube podcast, Apple Podcasts, Spotify podcast, podcasting trends, news jacking, SEO for podcasts, podcast branding, podcast analytics, podcast discoverability, content repurposing, podcast best practices, increasing podcast downloads, podcast listenership, podcast marketing hacks, podcast visibility, podcast algorithm, growing a podcast audience, podcast retention, podcast success, podcast clips for social media, podcast promotion tips, podcast YouTube growth, podcast social media strategy
How To Start, Grow and Monetise Your Podcast
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex ChisnallTurn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support.Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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