How to Create VIRAL Podcast Content in 2025
If you want to take your podcast to the next level and reach thousands—or millions—of new listeners and viewers, this episode is your roadmap to going viral. James Burtt and Alex Chisnall break down the exact strategies top podcasters are using right now to make their content pop across platforms like YouTube, Spotify, TikTok, Instagram, LinkedIn, and more.
They cover how to craft hooks that keep people watching, how short-form content powers long-form success, how to collaborate with guests and brands, and why your thumbnail could be the most important part of your video strategy. If you're a podcast host, producer, or content creator, you cannot miss this masterclass.
What You'll Learn in This Episode:
How to structure your intros to keep people watching
The best platforms for short-form podcast content
Why Spotify video and YouTube are essential in 2025
Using Opus Clip to find high-performing viral segments
Platform-specific editing tricks (like adding trending music)
Collaborating with guests and partners to grow reach
Easy systems for helping guests share your podcast
The role of thumbnails, captions, and text overlays in virality
Key Takeaways:
Hooks matter more than ever – You have 3–5 seconds to capture attention
Short-form is king – It drives discoverability on every major platform
Design with platforms in mind – What works on YouTube might not work on Instagram
Guests are your viral engine – Make them look like rockstars, and they'll share it
Systemise sharing – Templates, Google Drive folders, and branded assets = more shares
Thumbnails make or break clips – Test them like you test titles
Use tools like Opus Clip – But always add a human touch
Recommended Tools & Resources:
Opus Clip – AI-powered clip finder to repurpose long-form content
Spotify for Podcasters – Use video & short-form content to boost discoverability
Canva / Photoshop – For creating click-worthy thumbnails
Google Drive – Share guest assets easily with links and folders
Mr. Beast’s YouTube Memo – (Search online for hook-building insights)
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
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YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle
How To Start, Grow and Monetise Your Podcast
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex ChisnallTurn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support.Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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