Major League Baseball: How the US breaks the UK
MLB's trying to expand the game of baseball internationally, with a major focus on breaking the UK. But in a country that hasn't paid much attention to 'America's National Pastime', how do they attract attention. MLB Europe's MD Ben Ladkin sits down with us to talk about their strategy. In this conversation we chat about:
The Baseball Takeover of Trafalgar SquareHow they're using iconic merchandise to get people's attentionThe role of stadium food in enticing audiencesTheir broadcast deals with the BBC and BT SportThe development of grassroots baseball fansHow Ben's time at Arsenal Football Club prepared him for a role at MLB
For more interviews, news and analysis, pick up the Evening Standard newspaper or go to standard.co.uk/business.
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