What It Takes to Build a Successful Home Care Company in a Rural Market (JM & Michele Simmonds)

What It Takes to Build a Successful Home Care Company in a Rural Market (JM & Michele Simmonds)

Home Care Strategy Lab · 2025-07-01

#16 JM & Michele Simmonds share how they built a successful home care business in rural Texas through trust, community ties, and a strong team culture. From recruiting and marketing to handling challenges and keeping a stellar reputation, they break down what worked and what didn't. We also dive into their expansion across Texas and what it took to sell the business. Now, they’re gearing up for a fresh start in rural Colorado—with lessons learned, new ideas, and big goals.

JM Simmonds on LinkedInMichele Simmonds on LinkedInClear Path Home CareSarah Barker - Senior Care Sales SolutionsJensen Jones - Home Care CEO Forum

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Home Care Strategy Lab

Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn, and build the winning formula for your own success. In the Home Care Strategy Lab, you are the scientist.

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