Strategies Behind Building a Dementia-First Home Care Business (Jonah Francis)

#9 - Pansy Home Care was founded by Jonah's Francis’ mother, Pansy, a CNA who immigrated from Jamaica. Initially, the agency provided general home care services before specializing in dementia care. In recent years, they’ve gone all in on being the Dementia home care agency in CT. They’ve refined marketing strategies, built strong relationships with GCMs and memory care communities, shifted their payer mix away from Medicaid Waivers, identified their right fit client and caregiver, and built every aspect of their operations around their Dementia-first identity. Jonah shares the strategic decisions they’ve made the past three years and their future goals of expansion while maintaining operational excellence.

Jonah Francis on LinkedInPansy Home Care website Purpose-Filled Care Guide for Dementia PDF resourcePurposeful Pairing Assessment - Pansy’s quiz for prospective clientsA Better Way - mental health services & dementia consulting$100M Leads - book Let’s talk about it - Pansy’s social media segment Second Wind dementia trainingMyers Briggs personality type testingHome Care CEO forum - home care mastermind groups

This episode is brought to you by Caribou

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Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn, and build the winning formula for your own success. In the Home Care Strategy Lab, you are the scientist.

• No. of episodes: 9
• Latest episode: 2025-05-13
• Business Management

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