How an $11M Agency Reduced Time-to-Hire by 40% Using Virtual Assistants (Debbie Miller)

How an $11M Agency Reduced Time-to-Hire by 40% Using Virtual Assistants (Debbie Miller)

Home Care Strategy Lab · 2025-07-16

#18 Debbie Miller, CEO of Senior Helpers in Franklin, TN, shares how her team strategically integrated seven virtual assistants across recruiting, scheduling, billing, and after-hours support. She walks through their step-by-step approach—from starting with just two VAs to scaling to a fully embedded offshore team. Debbie breaks down key results like a 40% reduction in time-to-hire, 25% fewer cancelled shifts, and stronger after-hours coverage. She also explains why they launched their own VA company, Helper Heroes, to solve the biggest flaw in the traditional VA model: turnover.

Debbie Miller on LinkedIn52 Weeks MarketingHelper Heroes FlyerBook a Discovery Call about Helper Heroes VAs

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Home Care Strategy Lab

Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn, and build the winning formula for your own success. In the Home Care Strategy Lab, you are the scientist.

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