3 Differentiators Behind Family & Nursing Care’s $60M Family-Owned Business (Neal Kursban)

3 Differentiators Behind Family & Nursing Care’s $60M Family-Owned Business (Neal Kursban)

Home Care Strategy Lab · 2025-06-17

#14 - Not many home care companies have been operating for 50+ years or scale organically to $60M+. Neal Kursban, CEO of Family & Nursing Care shares the three areas that have supported their growth and helped them stand out in the crowded Maryland/DC market. We unpack delivering a white-glove client experience, paying and retaining caregivers at scale, and maintaining ownership of a family-owned agency while staying laser focused on the original mission.

Neal Kursban on LinkedIn

Family & Nursing Care

Their Foundation

NBRI - customer, employee, and market research surveys


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Home Care Strategy Lab

Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn, and build the winning formula for your own success. In the Home Care Strategy Lab, you are the scientist.

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