Dynamic pricing vs. surge pricing
Remember the Oasis Ticketmaster scandal, when 'dynamic pricing' was blamed by the media for eye-watering ticket prices?
The reality is that dynamic pricing had nothing to do with it: the actual menace was 'surge pricing'.
During this episode, Beyond's Roman Solyanyk details exactly what dynamic pricing is, how it's completely different to surge pricing, and why it won't rip off your guests.
Roman tackles the Oasis tickets controversy and explains how short-term rental hosts can achieve an average 18% revenue boost by using dynamic pricing strategies.He also dives into 2025 trends, highlights Beach Retreats as a standout brand, and gives Andy Easton a special shout-out.
3:07 Oasis tickets controversy: surge pricing vs dynamic pricing
6:50 Does surge pricing keep the cost going up?
8:38 Dynamic pricing will not rip off your guests!
14:09 Why property managers should use dynamic pricing
15:58 Average 18% uptick in revenue if you use dynamic pricing
18:54 Simplifying dynamic pricing
24:05 Trends in 2025 so far
31:05 Favourite brand: Beach Retreats
32:14 Individual shout-out: Andy Easton
33:11 No. 1 dynamic pricing tip
Register for Your Air Success (free event for holiday let owners, hosts, and industry professionals on Friday 4 April in London): https://www.holidaycottagehandbook.com/yourairsuccess
Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/
James Varley: https://www.linkedin.com/in/jdsvarley/
Roman Solyanyk: https://www.linkedin.com/in/romansolyanyk/
Beyond: https://www.beyondpricing.com/products/why-beyond?utm_medium=seo&utm_source=partner-2024&utm_campaign=holiday_cottage_handbook_2024
#ShortTermRentals #HolidayLets #VacationRentals #SelfCatering #ServicedAccommodation #Airbnb #AirbnbTips #PropertyManagement #HolidayLetting #ShortTermRentals #DynamicPricing #RevenueGrowth
Host Planet
Welcome to Host Planet – the go-to podcast for short-term rental hosts, property managers, and industry professionals. Each episode, we dive deep into the latest trends, expert insights, and real-world strategies shaping the short-term rental market. Join James Varley and leading voices from across the industry as they share game-changing advice on revenue management, guest experience, direct bookings, tech innovations, and more. Whether you're a seasoned operator or just starting out, Host Planet is your ultimate resource for short-term rental knowledge.
- No. of episodes: 151
- Latest episode: 2025-05-25
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