Unlocking Revenue through Storytelling with Neely Khan
In this episode Jane is joined by Neely Khan, a passionate storyteller.
Neely shares her journey into storytelling, starting from childhood, and explains how storytelling has been a significant part of her career, especially in the hospitality industry.
The conversation delves into the psychological impact of storytelling on emotions and actions, as well as the difference between personal and corporate storytelling.
Neely emphasises the importance of telling guest stories to drive revenue and engagement.
She provides practical advice and examples on how holiday let owners and property managers can incorporate storytelling into their marketing strategies, such as through email sequences, website narratives, and social media.
The episode highlights the transformative power of stories in making brands memorable and emotionally connecting with audiences.
Links from the show:
The Significant Objects Experiment (story of how two men re-sold 100 Ebay items and made a huge profit with stories): Link HERE.
An example of storytelling for the vacation rental industry - The podcast DERAILED, is a fiction mystery story, featuring some of the biggest brands from our sector right at the heart of the narrative. This is an example of how brands can come to life and in turn attract more guests, with storytelling: Link to listen, HERE.Connect with Neely here:
Connect with Jane here:
Remember to leave a review if you enjoyed the show. Thanks!
Grow Your Holiday Let Business
Welcome to Grow Your Holiday Let Business, the podcast for holiday home / short term rental owners and property managers managing multiple properties, to give you strategies and tips to grow your business with more ease.
I'm your host, Jane Mack, a holiday let agency owner, turned consultant and coach. I take my 10 years of hands on experience and knowledge of owning and running a holiday let agency and share it to you.
Listen in as myself, other operators in the industry and professionals in the industry bring you tips, advice and suggestions that can make your life easier as a property manager or holiday home owner. Managing your guests, getting bookings, being the face of the business and everything else in-between can be all consuming so this podcast is all about making that easier for you.
Every Wednesday a new episode will drop into your favourite podcast app for you to grab the latest tips and implement them into your business.
I'm always available to answer your questions over on Instagram @janemackconsulting, so feel free to pop over and lets have a chat.
Follow Grow Your Holiday Let Business in your podcast app of choice or head to:
https://grow-your-holiday-let.captivate.fm/listen to choose your app and start listening.
- No. of episodes: 59
- Latest episode: 2024-11-13
- Business Entrepreneurship Marketing
Where can you listen?
