Branding Secrets for Your Holiday Let Business with Claire Robinson
In this episode Jane speaks with Claire Robinson, founder of Weekend Candy, a travel platform dedicated to unique weekend breaks in the UK.
Claire shares her journey from being an award winning copywriter and travel writer to creating Weekend Candy, emphasising the importance of having a coherent brand story.
She explains the difference between branding (logos, colours) and a brand (the core promise and essence of a business).
They discuss the significance of understanding your ideal customer and how to use branding to make your business stand out in the market.
Discover insights for hospitality business owners on developing their brand and resisting distractions from competitors.
This episode is packed with valuable tips on establishing a strong brand presence.
Find out more about Weekend Candy here:
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Grow Your Holiday Let Business
Welcome to Grow Your Holiday Let Business, the podcast for holiday home / short term rental owners and property managers managing multiple properties, to give you strategies and tips to grow your business with more ease.
I'm your host, Jane Mack, a holiday let agency owner, turned consultant and coach. I take my 10 years of hands on experience and knowledge of owning and running a holiday let agency and share it to you.
Listen in as myself, other operators in the industry and professionals in the industry bring you tips, advice and suggestions that can make your life easier as a property manager or holiday home owner. Managing your guests, getting bookings, being the face of the business and everything else in-between can be all consuming so this podcast is all about making that easier for you.
Every Wednesday a new episode will drop into your favourite podcast app for you to grab the latest tips and implement them into your business.
I'm always available to answer your questions over on Instagram @janemackconsulting, so feel free to pop over and lets have a chat.
Follow Grow Your Holiday Let Business in your podcast app of choice or head to:
https://grow-your-holiday-let.captivate.fm/listen to choose your app and start listening.
- No. of episodes: 59
- Latest episode: 2024-11-13
- Business Entrepreneurship Marketing
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