Episode 10 - Better Ways To Hype Yourself with Lucy Werner

In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship.

We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand.

You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked

If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

Tailored pitches are more impactful than generic press releases.Should winning awards be leveraged for PR opportunities?Best-selling status can be misleading; focus on genuine recommendations.Writing a book can significantly enhance your business visibility.Elevating underrepresented voices is crucial in the business community.Pricing strategies for newsletters can greatly affect subscriber retention.Visibility and connection are key to growing your brand.

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales.

So how can we reverse this scenario?

Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.

• No. of episodes: 13
• Latest episode: 2024-10-25
• Business Entrepreneurship Marketing

Where can you listen?