Is a Picture REALLY Worth a Thousand Words?

Is a Picture REALLY Worth a Thousand Words?

Friends with Business Benefits · 2025-05-28

Inspired by a recent conversation during one of our real-life co-mentoring sessions, today we’re asking whether a picture is REALLY worth a thousand words. Spoiler alert - Franky doesn’t think so!

We’re constantly told we live in a visual world, especially when it comes to doing business online, but are headshots, logos, and brand colours really the most important thing? Listen as we explore this topic, chatting about ocularcentrism, the perils of neglecting your website copy, audio branding and more.

Links and Further Reading

Emma Dabiri on How to Fail

The Ultimate Guide to Sonic Branding with George and Luke from Hear Me Out

What do you think about the relationship between words and visuals? Is one more important than the other? We’d love to hear from you! Join the conversation on Substack to share your thoughts.

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Friends with Business Benefits

Friends with Business Benefits hosted by Charlie Swift and Franky Shanahan is a podcast for creatives who crave connection, understanding and support. Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the southwest of England. Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor to creative mamas, Charlie supports women to build their businesses alongside raising a family.For the last 5 years, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meet-ups, we’ve found the support and accountability we were craving in our working lives.Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.Business Mentoring for Creative Mamas: https://charlieswift.comCopywriting for Creatives: https://www.love-audrey.com

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