El Rayo: Tequila - it makes me happy

Some say the best ideas come over a drink, and for these lifelong friends, tequila sparked their entrepreneurial journey.

But there’s more to tequila than 3am shooters, sucking a lemon and licking salt.

They went all in, quit their day jobs, and went on a wild Mexican adventure.

Here's the inspiring story of how they turned a simple idea into a successful startup El Rayo. It’s bonkers and brilliant - and likely to make you ask yourself - what am I waiting for?

Key Takeaways

- Trust your instincts and what you think will be best for the business, as some of the best ideas can come from spontaneous moments or casual conversations.

- Resilience is a crucial skill for business owners, as you will often face rejection and challenges, but it's important to push through and enjoy the journey of building your business.

- When starting a business without industry experience, don't be afraid to ask questions and seek advice, but also be prepared to admit what you don't know and learn from others.

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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