153. Coworking at Scale: 50,000 Square Feet of Events, Offices, and Human Magic
If your goal is to create a coworking space that’s profitable, purposeful, and packed with community-driven energy, this episode is required listening.
Gina Schreck didn’t just open a coworking space—she built a village. What started as a 10,000-square-foot coworking concept born from her marketing agency has grown into a 50,000-square-foot hybrid of workspace, event center, and community hub. In this conversation, Gina shares how she and her team doubled down during the pandemic, leaned into events when others pulled back, and built a culture that continues to thrive—even when she’s not in the building.
In this episode, we cover:
How Gina expanded from 10K to 50K square feet (and why she nearly walked away from it)
What makes her podcast studio actually get used (and how it supports her community)
The role of events in sustaining revenue and attracting foot traffic—even weddings and church services
How her space became a true community center, with a waitlist for offices and thriving nonprofit partnerships
Why DIY coworking isn’t for divas—and how she leans into a high-touch, high-hospitality model
This one is packed with personality, insights, and the kind of energy that’s hard to bottle—and harder to scale. But somehow, Gina’s done both.
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Flex Uncensored - A Coworking Podcast
Giovanni Palavacini and Jamie Russo have partnered to ask industry leaders the questions that are on your mind.
Giovanni Palavacini is a Real Estate Strategist focused on helping operators, landlords, and investors to make wise coworking/flexible office decisions using a combination of science and art.
Jamie Russo was a coworking space owner/operator for 8 years, Executive Director of the GWA, the industry association, for 5 years, and has spent the last few years helping operators start and run profitable coworking businesses.
- No. of episodes: 157
- Latest episode: 2025-07-15
- Business Entrepreneurship
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