145. Sarah Travers, CEO of Workbar on why Flex Sells & Coworking in the Metaverse (June 2022)
In honor of the GCUC Conference happening this week in Boston, we're doing a re-run on episode 5 with Sarah Travers, CEO at Workbar, with over 10 locations in the greater Boston area.
In this episode, Sarah shares how she became an “accidental CEO,” why her team is building slow on purpose, and what it means to grow with confidence in a market that’s not chasing the latest trends.
We talk about:
Why growing in Northern Ireland requires a unique approach to community and demand
The strategic decision not to chase rapid expansion—and why that made the business stronger
How Workplus designs its spaces to reflect each local market
The cultural and operational differences between Belfast and Derry—and how the Workplus team adapts accordingly
Why Sarah isn’t looking to London for her next playbook
Resources Mentioned in this Podcast:
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Flex Uncensored - A Coworking Podcast
Giovanni Palavacini and Jamie Russo have partnered to ask industry leaders the questions that are on your mind.
Giovanni Palavacini is a Real Estate Strategist focused on helping operators, landlords, and investors to make wise coworking/flexible office decisions using a combination of science and art.
Jamie Russo was a coworking space owner/operator for 8 years, Executive Director of the GWA, the industry association, for 5 years, and has spent the last few years helping operators start and run profitable coworking businesses.
- No. of episodes: 152
- Latest episode: 2025-05-21
- Business Entrepreneurship
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